In the media

Read what others are saying about Keep & Share! The entries are listed in date order (most recent first), and can be sorted according to topic or type using the links in the menu.

The Observer

Gift Guide: for ethical shoppers
Lucy Siegle
'If you're allergic to the high street, Keep and Share knitting kits and Gossypium's organic and fairly traded kit dress is for you. Give the gift of independent creativity this Christmas.'

Fashion Theory

SLOW + FASHION - an oxymoron - or a promise for the future?
Hazel Clark
'Another British designer, Amy Twigger Holroyd seeks, in her knitwear label Keep & Share (Figure 6), to encourage people to buy less by forming a strong bond with individual garments, through consumption and use. She designs garments to be worn in different ways, by people of different sizes, and different genders. The versatility provides greater opportunity for items to be shared or handed down or on to someone else. The premise is that to want to keep something one has to know it, like it and see its creative possibility.'

Marie Claire

Knit Wits
'It's a sad fact that a lot of 'Scottish cashmere' is actually produced in China. Which is why we're fans of Keep & Share's chic 'Amaranta' cape, £220, knitted from the undyed wool from goats in rural Devon. The creatures not only help to sustain British farming, but keep down invasive bracken and gorse in our countryside, too. And the cape is just perfect for slinging over pretty dresses on cool autumn evenings. Get yours from'

Herefordshire Life

Knit your own cardi at Lugwardine
'Would you like to celebrate National Knitting Week by knitting a cardigan in a single weekend? Amy Twigger Holroyd founded award-winning knitwear label Keep & Share in 2004 and the sustainable 'slow fashion' business has grown steadily ever since. This year she decided to throw open the doors of her Lugwardine workshop to share her skills.'

The Daily Post

Going green
'KEEP & SHARE: Specialising in knitwear for both men and women plus sub-collections such as the Eco Edition line, created from naturally coloured, organic and local yarns. Classic knits and wardrobe staples. Check out the chunky cardigans, perfect for next season's knits trend.'

The London Magazine

Clothing for keeps
'KEEP & SHARE: Knitwear label that ignores trends for a slightly retro look, has a great eco-line of sweaters, produces cushions from off cuts and offers laid-back, Herefordshire-based workshops in knitting.'

The Sunday Times Travel magazine

54 unforgettable UK days out
'For girly bonding, a team knitting day is the new pole-dancing. Don't worry if you've never purled one before, nimble-fingered Amy Twigger Holroyd will show you the threads while plying you with tea and biscuits in a former convent in the Herefordshire countryside. Once you get into the swing of things, you'll create a communal masterpiece (a blanket or wall-hanging). Individuals can sign up for one-day beginners' courses.'

Western Mail

Plane gorgeous
Features Keep & Share's Alpaca Gladys Cardi.


The great fashion detox
Molly Gunn
'Three champion shoppers tell Molly Gunn how they too have tightened their waist-cinching belts... Amanda Langdown, 50, fashion lecturer "I try not to shop at all, though I'll make an exception if I really need something. I've just allowed myself three basic T-shirts from Gap. One of my ex-students, Amy Twigger, has a knitwear label called Keep & Share, which I've been wearing. The principles of the label are that you look after each item, share with friends or pass it on when you're finished with it."'

Indie Quarter

Keep & Share invites you to Knit your own Gladys Cardi
Blog post about Keep & Share knitting workshops.